TaylorMade Golf Sells Maxfli Trademark

Hello everyone and thanks for stopping by. Finally… some news from the golf business! TaylorMade Golf has sold the Maxfli trademark to Dick's Sporting Goods. 

The company released a short statement concerning the sale…

CARLSBAD, Calif. (February 15, 2008) – TaylorMade-adidas Golf today announced the sale of its Maxfli and related trademarks to Dick's Sporting Goods (NYSE: DKS). The Noodle trademark and all golf ball patents will remain with TaylorMade-adidas Golf. The sale took effect February 11, 2008. Financial details will be kept confidential.

"Now that we've fully developed the TaylorMade brand as our premium ball franchise, we're committed to growing our business through our Tour Preferred and Burner families," said Mark King, TaylorMade-adidas Golf President and CEO. "Dick's Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand."

I think TaylorMade is smart in keeping the Noodle… easily one of the most successful golf ball lines on the market today. It will be interesting to see what Dick's does with the Maxfli name.  I envision some sort of "house brand" with a full array of clubs, balls and bags. We'll pass along more information as we get it.  

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