Fans are buzzing about potential changes to MLS Season Pass accessibility in 2025. A recent Reddit thread lit up with discussion about how the league might improve the viewing experience. Will MLS finally address fan concerns about scheduling and accessibility? We’re digging into the rumors and exploring what meaningful MLS Season Pass changes in 2025 could mean for viewers and the future of the league.
What to Expect from the MLS Season Pass
- Fans are excited about the potential for featured matches outside the standard scheduling.
- Concerns remain about accessibility for casual viewers and families due to prior scheduling methods.
- Supporters express anxieties about the league’s long-term growth with its current partnership with Apple.
- The idea of increasing accessibility by allowing different viewing options could lead to greater fan engagement.
Key Takeaways
- Varied game times are coming to the MLS Season Pass in 2025. This move away from standardized scheduling should make games more accessible to families and casual fans.
- The Apple partnership presents both opportunities and challenges for MLS. The league must find ways to leverage the platform’s reach while ensuring affordability and ease of access for all fans.
- Fan feedback is crucial for the future of MLS. The league’s responsiveness to concerns about scheduling and accessibility suggests a commitment to creating a better viewing experience.
Why Fans Are Excited About Featured MLS Matches
One of the standout points discussed is MLS’s consideration for scheduled ‘featured matches’ at distinct time slots. Commenter Isiddiqui articulated this shift, noting how it marks a departure from the previous habit of consolidating matches into specific time windows at 7:30 PM local time. This proposed change is deemed ‘a huge win’ by StreetwalkinCheetah, who believes that diversifying viewing options is essential to attracting a broader audience. The sentiments echo a common understanding among fans that MLS has, for too long, overlooked optimal scheduling for maximum viewership exposure. There’s an evident desire among subscribers to find more accommodating schedules that allow them to catch games without having to compromise plans due to inconvenient timings.
Addressing Inconvenient Game Times with Featured Matches
The ongoing discussions surrounding Major League Soccer’s (MLS) plans for the 2025 Season Pass highlight a significant shift in how the league approaches game scheduling. Fans have pointed out that the current practice of standardizing game times—primarily at 7:30 PM local time—hasn’t been conducive to attracting a diverse audience. Commenter Isiddiqui, in the Reddit discussion, noted this proposed change to schedule ‘featured matches’ at distinct time slots represents a crucial departure from previous practices. This sentiment is echoed by StreetwalkinCheetah, who views the diversification of viewing options as “a huge win” for the league, emphasizing its importance for attracting a broader audience. This shift acknowledges the limitations of a one-size-fits-all approach to scheduling and recognizes the diverse needs of fans across different time zones and lifestyles. Here at Sir Shanksalot, we often discuss the importance of accessibility in sports, much like our coverage of Ohtani’s 50/50 ball auction, which highlighted the importance of fan engagement. The league’s intention to explore different scheduling options is a necessary step to enhance accessibility for casual viewers and families. Many fans have expressed concerns that the current scheduling methods limit their ability to watch games, particularly those with evening commitments. As Sports Business Journal highlights, “MLS is thinking about scheduling some important games at different times to attract a wider audience,” which could lead to greater fan engagement and a larger viewership. Offering more flexible viewing times could be a game-changer, allowing families and casual fans to tune in without disrupting their routines. This move towards broader accessibility mirrors trends we see in other sports, like the increasing availability of pickleball courts, as discussed in our piece on mixing cut shots and topspins.
Will the 2025 MLS Season Pass Be Accessible to All?
However, not all responses have been overwhelmingly positive. As conversations unfolded, the concern about accessibility for casual viewers surfaced prominently. Many fans expressed worries that the earlier strategy might risk alienating potential new supporters. GoPointers raised the point about the necessity of making MLS accessible to casual sports fans rather than solely focusing on its existing base. They posited that while the league received a substantial financial deal with Apple, this might end up costing them in terms of growing their audience organically. The sentiment among many community members is unified: focusing solely on the hardcore fans might be shortsighted, especially as the league looks to capitalize on the momentum generated by the upcoming 2026 World Cup.
Addressing the Accessibility Challenges of the MLS Season Pass
Major League Soccer and Apple have a lot riding on their 10-year, $2.5 billion deal. While the partnership offers a significant financial boost, it also presents accessibility hurdles for fans. Let’s break down the challenges and potential solutions.
The MLS and Apple’s $2.5 Billion, 10-Year Deal: A Look at the Investment
This substantial investment signifies a major commitment to the future of MLS. However, as reported by the Sports Business Journal, the league is still learning how to best use the Apple platform to reach a wider audience. This learning curve is natural but crucial for long-term success. The league needs to find ways to make the Season Pass more appealing and accessible to casual fans who may not be as tech-savvy or deeply invested in following every game.
Marketing and Promotion: Reaching More Fans
One key area for improvement is communication. The league admits they need to do a better job of informing potential viewers about how to access games, especially the free options available. The Sports Business Journal highlights this need for clearer messaging and broader outreach to attract casual fans. Promoting these free options more effectively could significantly expand viewership.
Improving the MLS Season Pass App Experience
Fan feedback points to several areas for enhancement within the app itself. Discussions on Reddit reveal fans want better searchability of past games and shows, smoother transitions between pre-game, game, and post-game content, and more consistent programming beyond just live matches. These improvements would make the viewing experience more user-friendly and engaging.
Pricing and Bundling Options for Increased Affordability
Cost remains a barrier for some fans. Fans suggest offering free access to select games or bundling the Season Pass with Apple TV+ to make it more appealing and budget-friendly. Exploring these options could attract price-sensitive viewers.
Expanding Access through Integrations with Pay-TV and Wireless Carriers
Making the Season Pass easier to find is another priority. The league is exploring integrations with traditional pay-TV providers and wireless carriers to broaden reach and simplify access. This could involve listing the Season Pass in regular cable TV guides or offering special deals through cell phone companies.
Free Streaming Options for Enhanced Accessibility
Offering free streaming options is a smart move to draw in new viewers and build excitement.
Free Streaming of Key Matches and Events (e.g., Messi’s Playoff Debut)
Streaming high-profile matches like Messi’s playoff debut for free generates buzz and introduces the MLS Season Pass experience to a wider audience. This strategy allows potential subscribers to sample the product before committing to a paid subscription.
Free Access for Apple TV+ Subscribers
Providing complimentary Season Pass access for Apple TV+ subscribers incentivizes Apple TV+ sign-ups and leverages an existing Apple user base. This creates a win-win for both Apple and MLS, potentially converting Apple TV+ users into dedicated soccer fans.
Season Ticket Holder Benefits and Access
Recognizing the loyalty of season ticket holders is key.
Free MLS Season Pass for Eligible Season Ticket Holders
Offering a free MLS Season Pass to eligible season ticket holders adds value to their existing commitment and ensures they can easily follow their team, even when they can’t attend games in person.
Understanding the Season Ticket Holder Offer: Duration, Devices, and Data Sharing
The free Season Pass for season ticket holders is valid in the US and Canada for the 2024 MLS season, extending until at least January 31, 2025. This provides extended access beyond the regular season.
How Season Ticket Holders Can Redeem Their Free Season Pass
Eligible season ticket holders receive their free MLS Season Pass subscription and instructions via email from their club starting February 1, 2024. This streamlined process makes it easy for season ticket holders to access their benefit.
Troubleshooting and Support for Season Ticket Holders
For any issues redeeming the free Season Pass, season ticket holders should contact their respective clubs. For technical viewing problems, Apple Support is available to assist. Having dedicated support channels ensures a smooth experience for season ticket holders.
Making the MLS Season Pass More Family-Friendly
Comments also touched on the need for more family-friendly scheduling. bergobergo highlighted the importance of children engaging with the sport by asking for more afternoon games suitable for family attendance. There seems to be a collective acknowledgment that nurturing the next generation of fans is crucial for the league’s future. The thought here is simple: create an environment where kids can attend games with parents without conflicting with school hours or bedtime. This sentiment aligns with the overall discussion about broadening the league’s appeal beyond solely die-hard soccer fans to families who might watch casually and develop a love for the sport.
Understanding the Current Schedule and Its Impact on Families
Many fans have voiced concerns about the standardized 7:30 PM local time start for most MLS games. This late start time makes it difficult for families with young children to attend, as kids have bedtimes. Even if they can stay up late for a game, the next day’s school schedule often makes a late night at the stadium impractical. This isn’t just about missing the excitement of live soccer; it also impacts the ability of younger generations to connect with the sport and become future fans. Commenters on Reddit pointed out that nurturing the next generation is crucial for the league’s success. More afternoon games would be a welcome change for families.
It’s not just kickoff times that present challenges. Midweek games often clash with other family commitments and extracurricular activities. While dedicated fans will make every effort to attend or watch, the inconvenient scheduling can discourage casual viewers and families from becoming regular supporters. The league acknowledges these challenges and is exploring options for more family-friendly scheduling in 2025. They recognize the importance of making MLS accessible to a wider audience. This could involve adjusting game times or offering more weekend matches, creating a better balance for everyone.
How MLS Can Balance Growth and Tradition
The challenge ahead for MLS is striking a balance between exploiting lucrative deals and trying to maintain a healthy fan base. Several Redditors pointed out that the league should draw inspiration from successful models across the NFL and Premier League. redsyrinx2112 expressed frustration at prior scheduling choices saying, “It was always dumb,” a blunt reminder that outdated strategies could inhibit growth. The suggestion here is clear: MLS should leverage the opportunity to learn from the viewing habits of other more established leagues to craft a more engaging experience that resonates with both current fans and potential newcomers. The practical adjustments for upcoming seasons could either serve as a turning point or a stumbling block for MLS, leading to substantial long-term consequences.
As MLS gears up to enhance its Season Pass accessibility, the mix of excitement, concerns, and hopes expressed by fans highlights a pivotal moment in the league’s evolution. By listening to feedback about scheduling, accessibility, and fan experience, MLS has the opportunity to transform its image and broaden its reach, compelling new fans to join the ranks while keeping seasoned supporters engaged. The road ahead is complex but filled with possibilities that could dictate soccer’s growth trajectory in North America for years to come.
MLS Expansion: From 10 Teams to 30 and Beyond
Major League Soccer has grown dramatically since its 1996 launch with just 10 teams. Between 2005 and 2025, the league expanded rapidly, adding approximately one team yearly. By 2025, MLS reached 30 teams, welcoming San Diego FC as its newest member. Wikipedia’s page on MLS expansion details the league’s growth.
The Rising Cost of Joining the MLS: Expansion Fees Over Time
Joining MLS has become increasingly expensive. Early expansion fees were in the millions, but recent fees have soared to hundreds of millions of dollars. San Diego FC paid a record-breaking $500 million, highlighting the rising value of MLS franchises. This Wikipedia article covers the financial aspects of MLS expansion.
The Impact of Expansion on League Dynamics and Competition
MLS expansion aims to secure better television deals and elevate the league’s global standing. The US national team’s success in the 2002 World Cup boosted MLS popularity and spurred further expansion. This Wikipedia article explores the factors driving MLS expansion.
The 34-Game Season: Balancing Player Welfare and Fan Engagement
The MLS regular season runs from late February or early March to October. Teams, split into Eastern and Western Conferences, play 34 games in an unbalanced schedule. Balancing this demanding schedule with player well-being and fan engagement is a key challenge for MLS. The Wikipedia entry on Major League Soccer provides further details on the league’s structure.
Related Articles
- MLS Season Pass: Upgrading Accessibility and Fan Experience for 2025
- The MLS Contemplates a Fall-Spring Shift: Fan Reactions and Concerns
- 2024 MLS Attendance Tracker: Insights and Reactions
- MLS Cup Final Sees Dramatic Audience Drop: What Went Wrong?
- 2024 MLS Attendance Tracker Reveals Surprising Trends
Frequently Asked Questions
Why is MLS changing its Season Pass scheduling in 2025?
MLS is exploring scheduling changes to make games more accessible to a wider audience. The current model, with most matches at 7:30 PM local time, makes it tough for families and casual fans to tune in regularly. They’re considering adding featured matches at different times to address this. It’s all about finding the right balance to keep current fans happy while attracting new ones.
Is the MLS Season Pass only available on Apple TV? How much does it cost?
Yes, the MLS Season Pass is exclusive to Apple TV. There are various subscription options, including a season-long pass and monthly subscriptions. There are also ways to watch some games for free, like Messi’s playoff debut, and special offers for Apple TV+ subscribers and season ticket holders. Check out the official MLS and Apple websites for the latest pricing and free viewing options.
I’m a season ticket holder. Do I get the Season Pass for free?
Many season ticket holders are eligible for a complimentary MLS Season Pass. Check with your club for details, as they manage the distribution of these free subscriptions. They’ll be able to tell you if you qualify and how to redeem your free pass.
How will these changes affect families who want to watch MLS games?
MLS is aware of the challenges families face with current game times. They’re looking at ways to make games more family-friendly, potentially by adding more afternoon or weekend matches. The goal is to make it easier for families with kids to enjoy MLS games together, both at the stadium and at home.
What can MLS learn from other sports leagues like the NFL and Premier League?
Other major leagues have successfully balanced tradition with growth, and MLS can learn from their approaches to scheduling and fan engagement. Looking at what works for the NFL and Premier League can offer valuable insights as MLS tries to expand its audience and create a more engaging viewing experience.