Cal Berkeley Rebranding Drama: The B Stands for Bumble

Cal Berkeley faces backlash as it tries to rebrand with a new B for Berkeley.

Cal Berkeley’s attempt at a rebranding effort drew mixed reactions as they aimed to keep athletics and academics separate. However, the inclusion of a ‘B’ for Berkeley on social channels sparked controversy, especially when UCLA came into play.

Summary

  • Leaning into Berkeley is seen as limiting for Cal’s athletic branding.
  • Many view the rebranding move as a branding fumble.
  • UCB facing criticism and suggestions from various perspectives.

Limiting Identity

One Reddit user noted that the focus on Berkeley could limit the university’s representation. They felt Cal should broaden its scope to encompass the whole state.

Branding Missteps

Another user criticized the rebranding effort as an all-time fumble, indicating a significant misstep in the marketing strategy.

Controversial Choices

The debate extended to suggestions for intervention from Cal State Bakersfield and confusion arising from associating UCLA with the branding.