Ok…. love him or hate him… you have to take your hats off to Phil Mickelson after he shot a 59 today. I wonder if that will show up in a Callaway ad soon? My guess is yes… and then yes again…. and again.
Speaking of Callaway, I have a few odds and ends from them. I saw their 2005 line up today. I guess this is kind of their line up because a lot of their stuff will be introduced in Orlando in January. Lets call this line up 1A. The Big Bertha 454 was there, the Fusion Irons were there, the X-18 and X-18 Pro Series were there, and the new HX ball was there (I’ll tell you more about that tomorrow). There was no X-Tour or Roger Cleveland iron though.
Callaway also will be announcing the signing of a HUGE name. Lets just call him Jack… he’s a bit older than some of the guys on tour but he has won a tournament here and there. Watch for him to have his own “preferred” Callaway line in 2005. I actually thought he already played Callaway stuff but I guess not… what do I know anyways!
I also saw the new Adidas shoes for 2005. They have added a few new running shoe styles and I have already had customers asking about them.
The new Pro V1 and Pro V1x have been on tour for a few weeks now. I reported about this ball back in August and again yesterday. This should be the ball that comes to market in the spring. I had someone ask me about the Pro V1 Diamond today and I don’t think Titleist has any plans on bringing it to a store near you. The Diamond is a higher spin version of the Pro V1 that is out on tour….. David Toms plays it I think.
I had someone ask me about the TaylorMade R7 Quad HT today. The head of the HT is 400CC (same size as the standard R7) but it is shaped a bit different. It is longer and not quite as deep. The HT is designed to hit the ball higher (lower center of gravity) and it appears wider from the top at set up. TaylorMade says this will promote confidence. Personally I think the best way TaylorMade can promote confidence is by limiting the number of drivers they release.