The LoCo has made Dunlop a much more recognizable name in the golf industry. Lets not fool ourselves though, it is not a TaylorMade 580XD or a Callaway ERC Fusion. The LoCo is a good driver for the average golfer that doesn't want to spend lots of money. The LoCo is 450CC of forged aluminium at the end of a Harrison Striper graphite shaft. The head is deep and actually fairly forgiving. The technology in this clubhead is not really comparable to that of a TaylorMade and most of its forgiveness comes from its size. Some people are fooled by the mention of "Ti" on the bottom but that basically means there is some titanium in the aluminium to add strength. The shaft is a mid range, mid torque Harrison Striper that is designed for the average golfer. The shaft comes in one flex (mid firm) and the head in one loft (10 degree). We found the ball flight to be quite high and the shaft actually held up pretty well with higher swing speeds. The overall feel was about as good as a full aluminium club can feel.
The Dunlop LoCo is a decent driver at a low price. I see all sorts of players try this club and the majority of them like it. This club won't find its way into a low handicapper's bag but that is not who it is designed for anyways. The LoCo is designed for the mid to high handicapper who wants an upgrade over the driver that comes with their 11 piece set. The flashy look, the association with John Daly (no he doesn't play this club, he plays the tour version) and the overall size draw people to the LoCo. There are not too many better drivers in this price range and it is worth a look.
Target Handicap: 15+
Ball Flight: High
Head Size(s): 450
Shafts: Harrison Striper graphite. Only Mid Firm flex available.