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Callaway and Lamborghini Join R&D Efforts

When it comes to drivers, club manufacturers are running out of ideas. COR is maxed out. CC’s are maxed out. At this point, what advances can major club manufacturers actually make to improve golf club performance? Well, Callaway may be on the right track.  Some serious G&D is required to find truly innovative ideas.  Callaway Golf has recently embarked on a partnership with super-sports car maker Automobili Lamborghini in an effort to take golf to the next level.  Here’s some of the news from Golf360.com.

callaway lamborghini partnershipAccording to the companies, the genesis of the partnership began several years ago. As each sought lighter and stronger materials to improve their products’ performance, both gained expertise in the development of advanced composite structures comprising microscopic carbon fibers. Such innovations have been pursued in both industries as an alternative to metal alloys.

The two sides began working together and already have co-developed a material they’re calling Forged Composite. Callaway maintains that using such carbon composites in place of steel and titanium leads to clubheads that generate greater transfer of power upon impact and more accurate trajectories. Callaway will introduce a line of equipment featuring Forged Composite later this year and throughout 2011.

“Forged Composite provides us with the ability to engineer performance enhancements like never before, and we’ve only just begun to tap the potential of this material,” said Alan Hocknell, Callaway’s senior vice president, research and development. “We’re looking forward to collaborating on future applications that push our designs beyond any preconceptions.”

Lamborghini has other plans for such new materials.

“We see power-to-weight ratio and weight reduction as the keys for future super-sports cars and carbon fiber as the material to achieve these goals,” said Stephan Winkelmann, Lamborghini’s president and CEO. “Callaway’s expertise in specific technologies is strategic for our research projects and therefore we welcome this partnership as a further, important milestone in our over 30 years long history of carbon fiber applications.”

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