Nike Golf Adds SQ DYMO Drivers

Hi everyone and thanks for stopping by. The golf season has really wound down for the year but we do have some pictures of the new Nike SQ DYMO drivers and some news from Nakashima Golf. Nike's new "custom-tuned" drivers have been talked about for a while and now they've finally reached the public. DYMO …

Hi everyone and thanks for stopping by. The golf season has really wound down for the year but we do have some pictures of the new Nike SQ DYMO drivers and some news from Nakashima Golf.

Nike's new "custom-tuned" drivers have been talked about for a while and now they've finally reached the public. DYMO stands for "Dynamic Moment of Inertia"… essentially Nike has customized the CG location, PowerBow size, head size, lie angle and MOI to each loft. Each loft is a bit different than the next and Nike hopes that this can further help with the customization process. One of the main technologies is the PowerBow weighting. The lower lofted clubs have a smaller PowerBow and it increases in size as the lofts go up. The increasing PowerBow size lowers the center of gravity. The DYMO SQ is offered in two head shapes… the square-shaped SQ DYMO2 and the more traditional SQ DYMO. Both clubs feature a UST Wide Body Shaft with AXIV Core and will be available in February. 

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It looks like Nakashima Golf is moving to become more of a "Custom OEM" company. The company has had some very good success in the high-end component business but want to get their clubs out to more people. The company has started to open fitting studios across the country and it sounds like we'll see even more in the future. These studios give customers a true custom fitting experience and help ensure that all Nakashima product is fitted correctly. Expect some new products from Nakashima in the spring!

That's all for tonight. The golf business is pretty slow right now so don't expect too many posts between now and Christmas. This slow time has allowed us to continue working on the new site that will be launched in January. We're really excited about the new site and I think you'll really like it. It's going to allow us to do some pretty cool things. Stay tuned!!